How to Use Keywords in your Blog Posts
Posted On : January 05, 2021, By Manojkumar
Every Digital Marketer or Marketing people follow the strategy that each Blog post should target a well-chosen and researched keyword phrase. Many people stumble upon blogs through keywords search results. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy.
- Blog posts like top hot, trending topics will not always be in limelight forever. It will capture search traffic while that keyword phrase is popular, and let the post get buried in your blog archives once the trend is over.
- Blog posts, especially "how-to" articles, make great evergreen content that not only ranks quickly but can continue to rank well and pull in traffic for months and years to come.
Ready? Here's an easy three-step process for targeting keywords with blog content!
What are keywords?
Keywords are the words someone types (or speaks!) into a search engine.
Everyone uses search engines for all sorts of things for E.x — things like looking up movie times, seeing what the day’s weather will be like, or getting their local pizza place’s number. Every search is a quest for information, and the goal of search engines like Google, Bing, Yahoo is to supply the searcher with a satisfying answer as quickly as possible.
How is it useful for a blogger and why? It means that if you want to write for these searchers, you’ll need to know the questions they’re asking (keywords) and deliver the answer in your blog posts.
Step 1 : Identify Keyword Phrases
Before you publish or target anything, first you have to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post. Blog posts developed on the basis of keyword research are different from other types of blog posts in that they focus on answering an existing question.
Say if you're writing about trending niche - Starting using Google Trends or SEMrush or Ubersuggest can help you find trending searches and the most popular searches in a wide range of categories. You can search by region for a specific topic or find the recently trending searches.
Say if you're chasing on Audience's perspective - Knowing your audience is a prerequisite for keyword research because it helps you filter out keywords that, although technically related to your topic, are a mismatch for your audience.
If you haven’t done so yet, document an ideal audience for your blog. For example, if you run a Cooking Recipes blog, you could write down something as simple as “Bake a cake” You could also go a bit deeper and create audience persona, full profiles of your ideal audience that include things like age, demographics, and interests.
Step 2: Pick a Keyword Phrase and Narrow Down Your Topic
Topics, like "bake a cake", is a bit broad. You're extremely unlikely to rank on the first page for that keyword. You'll need to pick a narrower topic that will still appeal to a good number of readers. Search volume gives you an estimate of how many people are searching for that keyword every month. It’s great to choose keywords that lots of people are searching for, but remember that quantity doesn’t always equal quality. You may opt for a lower-volume keyword because it’s much more relevant to your audience and your goals.
Based on the keyword volume, you might decide that "video of how to make a cake" is a good choice. This is much more specific, and you could make it even more specific if you chose "video of how to make a cake from scratch" or "video of how to make the best fresh cake".
Step 3: Implement the Keywords and Optimize Your Post
Google has gotten better at ranking pages that answer the query, rather than just repeating the keywords on the page. This is important to keep in mind because it’s tempting to think that all you have to do with your keyword list is add those words to your pages. To perform well in search engines though, you have to provide an answer to those queries that’s better than anything else out there.
Here are some tips to keep in mind when writing your keyword-targeted post:
- As mentioned above, don't forget to use your keyword in the title tag. It's a key signal for search engines.
- Even if you're doing a video post, you'll want some text on the page (in this case, the recipe). Use your keyword, and relevant variations on your keyword, in the text.
- Use the keyword in appropriate meta tags, such as the meta description and the file name and alt text of your images. Also use it in the title and description of your video.
- Use internal linking to your advantage. For example, if you have an index page of videos and another of dip recipes, add a link to the video from both, with optimized anchor text.
- Don't forget to promote your post—on Twitter, Facebook, Linked-In, Instagram etc. This encourages external linking as well.
The most important thing to remember is that offering the right content tells you what your audience wants to know. As a blogger, this insight is invaluable! Write to answer their questions, and they’ll be more likely to find your content in search engines.